MySFT India

CONNECTING
INDIAN BUILDERS
WITH GLOBAL NRIS

INTRODUCTION &
ABOUT THE COMPANY

Who We Are

MySquareFeet India Pvt. Ltd. is a premier real estate event management company exclusively focused on promoting Indian developers in international NRI markets.
 
Under our flagship brand Gruhapravesh – India Property Expo, we organize curated overseas property shows connecting trusted Indian builders with serious NRI buyers.

What We Do

•⁠ ⁠Organize international property expos in key NRI hubs
•⁠ ⁠Create direct engagement platforms for developers
•⁠ ⁠Deliver verified NRI audiences
•⁠ ⁠Enable faster conversions through physical events

Our Strengths

•⁠ ⁠200+ successful international shows
•⁠ ⁠40,000+ verified NRI buyer database
•⁠ ⁠Successfully organising expos in USA, UK, Europe, UAE, Singapore & Australia.
•⁠ ⁠Strong community-level outreach network

Gruhapravesh India Property Expo

Launched as a dedicated brand to take Indian real estate global, Gruhapravesh has hosted successful shows across the USA, UK, UAE, Singapore, and Australia. We bring together the best Indian builders and verifi ed NRI buyers on a single platform.

Our Strengths

Curated NRI-focused events in high-potential geographies Proven experience in executing 50+ successful shows Strong database of 40,000+ verifi ed NRI buyers Deep-rooted connections with Indian communities abroad Customized campaigns with maximum ROI

Vision

To be the most trusted international bridge between Indian developers and global Indian homebuyers through high-impact, credible, and results-driven property expos.

WHY THESE SHOWS ARE
USEFUL FOR INDIAN BUILDERS

Why Target NRIs?

NRIs represent one of the most consistent and high-value investor segments in Indian real estate. With strong purchasing power and emotional ties to India, they actively invest in residential and commercial properties.

Key Buyer Motivations

•⁠ ⁠Long-term investment & wealth creation
•⁠ ⁠Retirement & relocation planning
•⁠ ⁠Homes for parents and family
•⁠ ⁠Business expansion & rental income

Benefits for Developers

•⁠ ⁠Direct access to serious, high-intent buyers
•⁠ ⁠Face-to-face trust building
•⁠ ⁠Faster decision-making & closures
•⁠ ⁠Real-time buyer feedback & market insights
•⁠ ⁠Entry into global markets without overseas offices
•⁠ ⁠Bulk sales for under-construction & ready projects

Key NRI Buyer Motivations

Provide direct access to serious buyers with high purchasing power Offer face-to-face interaction and trust building opportunity Cut through digital clutter and establish brand credibility Local insights and buyer feedback from live conversations

Benefits for Indian Builders

Enter new international markets without setting up local offices Tap into unexplored NRI clusters with potential Sell under-construction and ready properties in bulk Build long-term brand visibility and customer trust

Gruhapravesh - Multi Developer Property Expos

A powerful platform that brings multiple reputed Indian developers under one roof in global NRI markets.

Why This Format Works

•⁠ ⁠Higher footfall through collective branding
•⁠ ⁠Cross-marketing advantage
•⁠ ⁠Wider buyer choice increases walk-ins
•⁠ ⁠Shared promotional strength

Advantages for Builders

•⁠ ⁠Strong brand visibility in international markets
•⁠ ⁠Pre-qualified NRI audience
•⁠ ⁠Structured presentations & one-on-one meetings
•⁠ ⁠On-ground lead capture & follow-up support

Why Physical Shows Outperform Digital

•⁠ ⁠Faster conversions through personal interaction
•⁠ ⁠Builds urgency and credibility
•⁠ ⁠Higher retention vs digital-only campaigns

CUSTOMISED
OUTREACH FORMATS

EXCLUSIVE CUSTOM EVENTS

Premium Developer-Focused Formats

Exclusive Full-Day Events

Curated, invitation-only events hosted for a single developer.
•⁠ ⁠Ideal for new project launches
•⁠ ⁠Focused audience targeting
•⁠ ⁠Premium venue branding
•⁠ ⁠Ideal for HNI & serious investors
•⁠ ⁠Complete brand spotlight

Exclusive Dinner Events

Intimate networking evenings with selected NRI buyers.
•⁠ ⁠High-trust relationship building
•⁠ ⁠Direct interaction with decision-makers
•⁠ ⁠Perfect for luxury & high-ticket projects
•⁠ ⁠Strong conversion-oriented format

Gruhapravesh India Property Expos

Multi-developer events attract wider audiences and increase walk-in potential through cross-marketing. Buyers get multiple choices under one roof, and developers benefit from higher footfall and collective branding.

Why Property Shows Are Better Than Other Mediums

Physical engagement leads to faster conversions Real-time buyer interest and feedback Higher retention compared to digital-only campaigns Events build trust, urgency, and credibility

Gruhupravesh Event

hand-holding-small-house-with-tree-growing-out-it

Exclusive 2 days events

hand-holding-small-house-with-tree-growing-out-it

Exclusive Dinner Event

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PROMOTIONAL ACTIVITIES

Our campaigns are hyper-local and community-driven to ensure maximum NRI reach.

Integrated Marketing Strategy

Integrated Marketing Strategy

•⁠ ⁠Radio campaigns in regional Indian languages
•⁠ ⁠Community outreach via Indian associations and Indian Touch points
•⁠ ⁠Billboards & outdoor ads near Indian hubs
•⁠ ⁠Print ads in Indian community newspapers

Digital & Social Targeting

•⁠ ⁠Facebook, Instagram & Google Ads
•⁠ ⁠WhatsApp group promotions
•⁠ ⁠Influencer collaborations
•⁠ ⁠Database email & SMS marketing

Result :

Strong pre-event buzz, verified registrations, and high-quality walk-ins.
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