CONNECTING
INDIAN BUILDERS
WITH GLOBAL NRIS
INTRODUCTION &
ABOUT THE COMPANY
Who We Are
MySquareFeet India Pvt. Ltd. is a premier real estate event management company exclusively focused on promoting Indian developers in international NRI markets.
Under our flagship brand Gruhapravesh – India Property Expo, we organize curated overseas property shows connecting trusted Indian builders with serious NRI buyers.
What We Do
• Organize international property expos in key NRI hubs
• Create direct engagement platforms for developers
• Deliver verified NRI audiences
• Enable faster conversions through physical events
Our Strengths
• 200+ successful international shows
• 40,000+ verified NRI buyer database
• Successfully organising expos in USA, UK, Europe, UAE, Singapore & Australia.
• Strong community-level outreach network
Why Target NRIs?
NRIs represent one of the most consistent and high-value investor segments in Indian real estate. With strong purchasing power and emotional ties to India, they actively invest in residential and commercial properties.
Key Buyer Motivations
• Long-term investment & wealth creation
• Retirement & relocation planning
• Homes for parents and family
• Business expansion & rental income
Benefits for Developers
• Direct access to serious, high-intent buyers
• Face-to-face trust building
• Faster decision-making & closures
• Real-time buyer feedback & market insights
• Entry into global markets without overseas offices
• Bulk sales for under-construction & ready projects
WHY THESE SHOWS ARE
USEFUL FOR INDIAN BUILDERS
CUSTOMISED
OUTREACH FORMATS
Gruhapravesh
Multi Developer Property Expos
A powerful platform that brings multiple reputed Indian developers under one roof in global NRI markets.
Why This Format Works
• Higher footfall through collective branding
• Cross-marketing advantage
• Wider buyer choice increases walk-ins
• Shared promotional strength
Advantages for Builders
• Strong brand visibility in international markets
• Pre-qualified NRI audience
• Structured presentations & one-on-one meetings
• On-ground lead capture & follow-up support
Why Physical Shows Outperform Digital
• Faster conversions through personal interaction
• Builds urgency and credibility
• Higher retention vs digital-only campaigns
Premium Developer - Focused Formats
Exclusive Full-Day Events
Curated, invitation-only events hosted for a single developer.
• Ideal for new project launches
• Focused audience targeting
• Premium venue branding
• Ideal for HNI & serious investors
• Complete brand spotlight
Exclusive Dinner Events
Intimate networking evenings with selected NRI buyers.
• High-trust relationship building
• Direct interaction with decision-makers
• Perfect for luxury & high-ticket projects
• Strong conversion-oriented format
EXCLUSIVE CUSTOM EVENTS
Gruhupravesh Event
Exclusive 2 days events
Exclusive Dinner Event
PROMOTIONAL ACTIVITIES
Our campaigns are hyper-local and community-driven to ensure maximum NRI reach.
Integrated Marketing Strategy
Integrated Marketing Strategy
• Radio campaigns in regional Indian languages
• Community outreach via Indian associations and Indian Touch points
• Billboards & outdoor ads near Indian hubs
• Print ads in Indian community newspapers
Digital & Social Targeting
• Facebook, Instagram & Google Ads
• WhatsApp group promotions
• Influencer collaborations
• Database email & SMS marketing
Result :
Strong pre-event buzz, verified registrations, and high-quality walk-ins.